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Merchandising

Personalized towels for branding

Towels with a logo are the perfect medium to give visibility to your brand

24 May 2021

Natividad Alarcon

2 minutes

Towels with a logo are the perfect support to give visibility to your Brand

One of the objectives shared by all brands is the need to obtain visibility, to achieve “awareness” that places us in the customer's mind and makes us be remembered.

Brand recognition campaigns are the most useful tool to achieve this end, so the first step is to select a suitable product as the basis of our campaign.

 

 

From our experience, the fundamental requirements that a product must have for our personalized product branding campaign to be a success:

- The frequency of use and the usefulness of the product to be personalized. Every time the product is used, I am impacting with my brand the closest environment of the person who owns it, so the product must be useful and solve a need of its recipient.

- The customizable surface. We must always look for products that allow us, due to their format, to give visibility to the brand.

- The seasonality of the product. A simple example: if we do a branding campaign in the middle of summer with a personalized scarf, we will not have achieved our goal, because the product will simply not be used during the period in which I seek to impact my brand. However, if I use a product like personalized towels for that same company, the chances of success increases exponentially.

In this sense, we propose as an option to offer in our branding promotions personalized beach towels with our clients' brand. A product within our textile category manufactured entirely in Spain for which delivery times are fast, reliable and flexible. The towels, within our category of textile products for promotions, are fully customizable in two colors including the logo or image of the desired brand. The manufacturing material is ecological since recycled cotton is used as raw material. There are no quantity limitations and from Everia we can adapt to small quantities or tests, as well as large runs in a very short delivery tim

Regarding packaging, we can go from a plastic bag to a color box, always adapting to the needs of Everia's clients. Measurements are not a problem and by studying very well the quantity demanded by the client, we can make the towel as we need or that best suits our promotion. And we can also manufacture personalized beach towels, within the possibilities of the factory we can find sarongs for the summer with your design or brand, gym towels with reduced size, bar towels to serve as an exhibition in our bars and restaurants, or kitchen towels so that your brand is present in every home.

If you think that launching a customization campaign for textile products is going to help give visibility to your brand, contact us and we will make you a proposal without obligation.

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