Types of successful campaigns carried out by everia

More than 70 years creating successful campaigns

We show you some examples of promotional campaigns to grow your business

At Everia, fundamentally "we create to make you grow" and this, which is our new claim, we have actually been doing it for more than 70 years. In addition, for almost 30 years now, we have our own and exclusive department designed by and for advertising items, business gifts, corporate gifts, personalized products and all kinds of promotional products.

Therefore, in this post we want to tell you some examples of campaigns and how our customers' experience has been thanks to their implementation.

Today Everia covers all kinds of product categories that can be personalized with your logo: from a USB memory stick to a Coca Cola glass. And we go further, with a comprehensive proposal of products or services for our clients, offering a 360 solution. The best way to explain it is with some examples of successful campaigns already carried out by Everia.

We give you examples of campaigns with different promotional dynamics:

1. Fidelity campaigns

 They are promotional actions that seek to retain the customer, increasing their volume and frequency of purchase and that make the occasional customer a regular. They consist of offering the opportunity to acquire little by little a set of articles for everyday use, attractive and collectible, at attractive prices, exclusively and for a limited period of time.

An example developed in Everia has been the successful campaign with La Sirena Alimentación. In this campaign, the dynamics were as follows: we offered a collection of products for the table under the umbrella of the prestigious Bidasoa brand. The assortment consisted of plates of different sizes (dinner, soup and dessert), tableware with an exclusive decoration and a set of cutlery. During the presentation of the campaign, the prescription of Angel León was proposed as the campaign image and new photographs were taken with the composition of the collection. At the logistics level, in this type of campaign an implantation is carried out with an exhibitor filling, and later merchandise is replenished according to the sale in stores. A good example to show this promotional dynamic of customer loyalty, since the campaign obtained very good results. The customers of the stores were satisfied, which increased their loyalty to the brand and very predisposed to participate in the next campaign.

2. Campaigns "linked to the purchase or hiring of a service"

Promotional dynamics in which items normally with high perceived value are used, destined for as promotional, incentive, corporate gift programs, well as for point catalogs. The key decisions before launching a promotional campaign with premium action are on the one hand the mechanics (direct gift for a purchase, gift with a prerequisite coupons, linked to a loyalty card ...), on the other hand, the gift itself , which will depend on the budget, target of the recipient to whom the action is going, promotions carried out previously ... and finally the support and communication to be used for the action: brochure, app, email, landing, etc. 

From Everia we have carried out numerous premium promotions, the most popular historically being campaigns with banks and savings banks. Another sector that also makes very interesting promotions is that of petrochemicals and gas stations, and an example of a campaign carried out by us was the Disney breakfast set. Made of glass and decorated with Disney characters, a product that is linked to shopping at Repsol service stations with great success.

3. Publicity campaigns

These are campaigns linked to products that become the best advertising medium for the brand. Unlike other types of actions, they use a personalized gift with the client's brand, which makes our action last over time. Sunglasses, USB sticks, personalized glasses, personalized mugs or any other type of advertising items are popular products in the campaigns and from Everia we have been making these proposals for some time.

Among all the campaigns carried out, the campaign for personalized glasses for the British market for Estrella Damm beer stands out for its originality. They are glasses in two different sizes with a technically complex decoration that is also combined with the golden finish and with a special manufacturing process that stresses the glass and causes that in the event of a glass breakage, the glass fragments into very small and non-sharp pieces. , which contributes to increasing security in hotel establishments. The bottom of the glass in its interior part has a laser engraving that makes there more amounts of bubbles. A very interesting and high quality development for a brand of recognized prestige.

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