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Everia: the best solution for your promotional actions, personalized products and business gifts

14/01/2021

Raúl Alonso

Reading (4 min.)

We explain each step of the promotion creation process.

From the initial idea to the follow-up of the action

Do you need a complete solution for your promotional campaigns, make a personalized item or create an offer? Discover why count on Everia to achieve your goals.

What is Everia?

In addition to the need to explain what we do and to show some of the promotional actions that we have carried out, we tried to fit this part within www.adiberia.com (Take advantage and visit our company's website!). But we thought the best thing was give its own identity to a different, special, longexisting part of the company which has a lot of experience. The objective was clear, when a company needs a solution for its promotional campaigns, to make a personalized article or for its offers, it must consider Everia among its alternatives to find the best solution. Although our solutions go far beyond just products, among which we offer: the best frying pans, personalized mugs, tablets, telephones, small appliances, personalized glasses, wine glasses, oven dishes from the best brands, suitcases, textiles, tableware with postal packaging, lithographed boxes, displays for shops, home deliveries ... We mix everything to compose the best value proposition: our assortment of personalized products, brands, our partners and all our promotional creation possibilities are exhibited in Everia to provide a complete solutions in both product and service to our current and potential clients.

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We keep growing

At Everia we evolve towards a digital world, the proposal is exactly the same as for the more than 20 years that we have been doing promotions. We love working on projects and promotions accompanying our clients from the initial idea, from a sketch or drawing, which can be done by hand on paper or arise in an internal meeting. Advancing through each and every one of the processes until reaching the delivery of the final product. On numerous occasions the client proposes us to carry out a promotion and from the beginning he brings us a brilliant idea, something different, a novel design to apply in his market or with a small promotional project for his employees, we love it and it motivates us to explore a world of possibilities.

How to create a promotional action from scratch

The beginning of the process of creating a promotion starts from an initial idea and from there on we move, always seeking to work together with the client. Depending on the promotion budget, the term, the category or categories to be studied and the type of delivery to the client, whether graphic design or photographs are needed, supported by our product development and purchasing teams, and our department of quality, we select the best alternative, the best type of personalization or decoration, the origin of the merchandise, as well as the best packaging proposal; very to take into account from the beginning in a promotion. Second step, if it is a completely new development and we cannot adopt something already existing, our design team makes the initial proposals with computer visuals, previously validated with the factory, to make it a viable product from the production point of view. Then they´re presented to the customer for their choice. In a third step and once we have everything on track, both in price and delivery time, samples are developed. This is an important process since we will have that idea physically in our hand to see and touch it. Depending on the product, we can opt for a 3D printing prior to the final sample. If the product of the promotion has decorations, they can also be seen at this time to see that the chosen colors are really correct. Finally, prior to manufacturing, packaging is approved, seeking to optimize the type of campaign and… to production! During the manufacture of the product we carry out quality controls so that the whole process is a success. In addition, we carry out a load control on time, and once it is finished, a quality control is carried before leaving the factory. These are the last steps we do at the place of origin of the merchandise. At the same time, our wonderful team of photographers make the images that the client needs for its campaign, and our graphic designers take advantage of these images to create the designs for the advertisements and advertising campaigns associated with the promotion. Once the product reaches our warehouse, a new quality control is carried out before delivery. Now we just have to wait for the promotion to be a success and for the client to achieve the objectives. Although not everything ends here, since we are used to do a follow-up by our call center if necessary. Sounds good? Contact us and start your project with Everia.

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Everia

Global Promotional Services Platform

Calle Río Piedra s/n, Polígono
Industrial ES 50830 Villanueva de
Gállego (Zaragoza) • ESPAÑA

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